가치의 2유형
도구가치(Instrumental Value)
- 목적(목적가치)을 향한 수단. 예) 돈
목적가치(Root Value)
- 궁극적인 가치. 개인들이 얻고자 갈망하는 궁극
적인 상태인 것. 예) 행복, 명예
※ 가치에는 여러 종류와 수준이 있다. 따라서 가치들을 위계적인 관계 속에서 질서 있게 범주화 할 수 있
suppliers is low
Drink : Bargaining power of
suppliers is high
4. Value Chain analysis
It is service business unlike the manu-
facturing industries. difficult of value
invention by cost-cutting
Compare with bakery, emphasize to
differentiation of coffee and bun
Necessity action information technology
EX) Internet reservation system
analysis, the product development team went through idea generation process using several different approaches. Through brainstorming, analytical attribute approach, problem-based approach, and GAP analysis, the team generated various ideas. Then, the team moved on to develop the product concept. The team came up with five different concepts of 1) Nutrition powder straw 2) Separated nutrition dri
2007, given the strong growth momentum of China, careful breakdown of targets was done in pursuit of the potential.
In 2008, it applied consevative valuations focusing on those with downward rigidity and Banking&Communication.
So far it has stuck to blue chip focused portfolio tied to index level. For the uncertainty&credit risk, financially strong & core-competitive stocks are valued first.
approach to improvement and sharing quality and performance improvement strategies.
2. Competitor and Customer Satisfaction Analysis
Young-Cheol Burger is currently in a competing situation in terms of outstanding competitors around their stores and demanding customers who are able to make a variety of choices among the increasing number of burger brands. Compared to five years ago
using them for rental and lease purposes to further develop it as a high value-added asset, and endeavoring to research and develop in the bio-industry along with in-house development.
2.2 Global Market Expansion Strategy
If KT&G is implementing strategies in ways that they can compete with foreign tobaccos in domestic market, they are selecting expansion strategies that are suitable
Customer Feedback
· Reflect the Fashion trend
Approach by Theory
1st / 2nd Survey
Market Analysis
Visiting off-line Shop
Make promotion - Advertisement
1. SPAO with SM Entertainment
- Promote All Generation
2. Not Reorder
- Increase Brand Value , Inverse-scarcity
3. Various Event
- Special Price , Free Gift , Coupon Culture Event , Membership Card …
Analysis
(1) Product
① The features of The Face Shop products
(a) Nature friendly image
The Face Shop has the brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural story’. This catchphrase supports that give the innocent like nature back to the customers who exposure polluted air and water.
(b) Using natural extracts
The Face S
value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global dep